The Video Platform Offers Viewers Power to Reduce AI-Generated Videos in Personal Streams

Users will soon have a fresh option that permits them to lessen the volume of AI-made videos appearing in their streams. This step comes as the service disclosed that it now features more than 1 thousand million AI-generated clips.

Pilot Phase and Launch

This change is in a pilot phase over the following weeks before a global rollout. This development coincides with a increase in content created by AI, fueled by new AI video creators.

The Broader AI Trend

It has been noted that almost 10% of the quickest rising video streams on a popular video site exclusively feature clips produced artificially. A large amount of this output is classified as low-quality AI content, a term for substandard, mass-produced content that is often absurd or dreamlike.

Based on user feedback that a lot of users enjoy content produced via AI tools, including AI artwork to science explainers, and we intend to offer the community the ability to adjust the amount of that, based on their own choices,” stated a spokesperson.

Scale of AI Content

The platform disclosed that there are presently 1.3 billion videos on its service identified as artificially created. Collectively, over 100 mn pieces of content are uploaded to the app each day, making AI content a limited part of its total content library.

User Control Features

Users will be capable of reduce or increase the volume of AI content they view by using the topic control feature in the app and choosing the AI content topic. Other topics that can already be adjusted under the setting cover politics, clothing, cosmetics, and movement.

AI Disclosure Rules

The platform’s guidelines require content makers to tag lifelike AI-generated content, and it bans harmful deepfakes of public figures or crisis events. Any authentic-looking artificial content that is without a tag can be taken down under its community policies.

Additionally, the platform will from now on apply an AI-generated watermark to content made using its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This step is intended to deter users from attempting to circumvent the disclosure requirement.

AI Literacy Programs

TikTok is also establishing a $2 million educational fund for experts and institutions to produce informative material about responsible artificial intelligence. This program will support educational bodies specializing in training computer science.

Content Safety Approach

The video-sharing app has justified its safety measures, amid debate over proposals to lay off a large number of review team members in Britain. TikTok is expected to reduce 439 jobs in its trust and safety department in the UK capital, with worker representatives and internet security professionals voicing alarm that humans are being replaced by machine-led review.

A trust and safety lead clarified that human moderation would remain essential, but artificial intelligence can shield workers by filtering out the most harmful content before it is viewed by people. The company stated a notable drop in shocking and graphic content handled by content reviewers over the past year due to reliance on its automated systems.

We believe it is crucial to combine people and machines to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to limit contact with dangerous material as quickly as possible, which is why a extensive automated help is making a difference work at speed.”
Kimberly Bush
Kimberly Bush

A seasoned business strategist with over 15 years of experience in digital transformation and corporate innovation.